Israel – First One Day Conference For Women On Using Social Media In Business To Be Held In Jerusalem

Israel – Kishor, a Jerusalem based women’s professional networking group, will be holding the first one day conference for religious women on February 17th in Jerusalem. Titled “Building Your Business Through Social Media — A Guide for the Torah-Observant Woman”, the conference will discuss how observant women and organizations can use social media such as YouTube, Google Doc, Facebook, Twitter, LinkedIn and Flickr to build their businesses in a way that is consistent with a religious lifestyle.

Rabbi Yitzchak Berkovitz, Rosh Yeshiva of the Jerusalem Kollel and a respected posek on contemporary halachic issues will be both the featured speaker and religious advisor to the conference. The event will be for women only, but all sessions will be recorded and made available to the public. Kishor whose motto is “Successfully Building Homes and Careers LeSheim Shamayim”, meets monthly in Jerusalem, providing its members with the opportunity to share their thoughts and provide support to other observant working women.

The first part of the conference will feature Rabbi Berkovitz, giving a halachic perspective on the ramifications of using social media in business. He will be followed by Rebbetzin Holly Pavlov, founder and director of She’arim College of Jewish Studies for women in Jerusalem, who will discuss the topic “What Place Does Social Media Have in a Torah Society?” Afternoon sessions will be hands on workshops geared to three separate groups: parents and educators, newcomers to social media and professional social media users. Sessions will discuss how to make the internet a safer place for professionals, children and students, as well as the most effective use of social media in today’s world.

Social Media Marketer Esther Ohayon of Kishor told VIN News that from a business perspective, “You can’t ignore the internet anymore. If you are not online today, you don’t exist. Given that some Rabbanim have forbidden using the internet altogether, people are afraid to use it and there are many experienced businesswomen out there who are unsure how to proceed. Rabbi Berkovitz will speak about how to use it. If you should use it. There is good and bad in everything. You just need to know the parameters.”

The conference is organized by the Kishor Women’s Professional Networking Group, whose mission statement is “Successfully Building Homes and Careers LeSheim Shamayim”. Kishor provides a monthly forum in Jerusalem for members to meet, brainstorm, and provide support to other religious working women who share the same challenges and interests. While Kishor has just begun taking reservations for this conference, it is already half sold out and Kishor has received requests to repeat the program in other locations around the world.