Brooklyn NY – Grow and Behold, a high-end, local meat vendor with an emphasis on animal welfare, will donate 5% of their gross revenue over the next few weeks in the lead-up to the Jewish holiday Purim. Purim, which this year falls on Sunday, March 20, is the most charity focused holiday in the Jewish calendar, when according to Jewish teaching everyone needs to give charity. Grow & Behold hopes that people will stock up on pasture-raised poultry for the holiday, and thereby also help out the Masbia soup kitchen.
In addition, for the next few weeks the take-home packages at the MASBIA soup kitchens will include a special ingredient for chicken soup. Grow & Behold will donate surplus, family-pack chicken bones for the soup kitchen.
On Sunday, March 6, at 11AM, Grow & Behold staff together with Masbia launched the campaign in the backyard egg farm of Naftali and Anna Hanau, owners of Grow & Behold, at 668 Sterling Pl. in Brooklyn.
Masbia soup kitchen network, with the help of the Metropolitan Council on Jewish Poverty, runs 4 soup kitchens throughout New York City, serving 500 hot, nutritious meals every evening to hungry men, women and children. Masbia is open five days a week, and provides weekend packages that include prepared, and raw foods for people to take home for the weekend. ” We call this double dipping, when someone donates both money and food,” said Alexander Rapaport, executive director of Masbia. “The packs of chicken bones will make the perfect Sabbath chicken soup and the monetary donation will help us keep our doors open so we can continue feeding hungry New Yorkers five days a week.”
Grow & Behold offers pastured meats raised on small family farms, mostly run by the Amish in Pennsylvania, that are produced in limited quantities to ensure the strictest Kosher standards, animal welfare, worker treatment, and sustainable agriculture.
“We are all about ethical food, and there is no better way to express this than by sharing with the needy,” said Naftali Hanau, CEO and founder of Grow & Behold. “We love feeding people good food. On Purim, and all the time. It’s an honor to partner with a great charity like Masbia to connect us to people we can help.”