Fair Lawn, NJ – Chasidic Dressed Man Featured In Trident Gum Commerical


    A spokesperson for Trident gum says that they have no knowledge of the religious affiliations of the actor dressed in Chasidic garbFair Lawn, NJ – A YouTube clip released three weeks ago by Kraft Foods in order to market a new gum features an eclectic group of New Yorkers dancing on the subway, among them a chasidic man.

    The thirty one second clip which has received close to 10,000 hits, depicts a diverse group of people, including a Chinese woman, an African-American man with dreadlocks, a woman in a business suit, a long haired young man sporting headphones, and a chasidic man dressed in a long coat with a black hat and a long grey beard, spontaneously bursting out into song and dance, after one of the passengers on the train tastes the product, Trident Layers gum.

    A spokesperson for Trident gum says that they have no knowledge of the religious affiliations of the actor dressed in Chasidic garb.

    “Our intent in creating the spot was to show a diverse cross-section of people that you might run into on the New York City subway,” Melissa Batchilder, manager of corporate affairs at Kraft Foods told VIN News. “An actor came to our casting sessions in Chasidic dress and that’s what he also wore for the spot. We are not aware of his religious background, and as a course of process, it’s not a question we would ask.”

    Trident Layers is not a kosher certified product.

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    1. This gum contains gelatin so even those who chew gum without kosher certification, myself included, would tend not to chew this gum. If anyone is naive enough to think a “jew” depicted in an ad gives it certification than I have a bridge to sell you

    2. I’ve seen goyim do a better impersonation of a chassid. The ad agency was doing what most do and not “screening” applicants for their real-life affiliations. The ad is harmless, does not suggest endorsement by an rav or chassideshe mosdos, etc. Let it be and not get your knee socks in a knot (I forget the yiddesh term).

      • He looks Lubavitcher Baal Teshuvah, but you’re right that it’s harmless all he’s doing is dancing not actually eating the gum. The commercial is about what happens to the people AROUND the gum chewer that are NOT chewing gum. Then they say this will NOT happen.

      • this guy is the real deal.his name is rodger marks and he lives in los angelas.he does the acting thing on apart time basis and has been in seveal other commercials over the years

    3. Does this mean we can expect frivolous lawsuits from individuals or an organization claiming a misleading commercial is making holy Jews chew on unholy gum?

    4. This reminds me of a story that circulated many years ago. Some movie was being filmed in NY. An extra was dressed Chassidish. On lunch break, he headed for the nearest traif hot dog vendor. A passing yid, thinking he was saving a fellow yid from making a terrible mistake, knocked the hot dog out of his hand with a flying tackle as he was about to take his first bite. The actor, as you may have guessed, was a goy, and he was not happy.

      • Like many stories, this one circulated in many versions. In the one I heard as a college student in another country in 1990s, the man was an undercover cop staking something or other in Brooklyn, dressed as a chosid naturally, got hungry, walked into a goyisher deli, ordered a sandwich and the sincere apparently religious Italian catholic told him: “If you want to go to hell, go by yourself, I am not helping you.” I thought it amusing but whoever told it to me, needless to say, insisted that it was a true story. 🙂

    5. As a real-life Chassidic actor I always turn down anything that could possibly be an endorsement for a product that is not kosher. I’ve given up many commercial offers and/or Film/TV spots that would have me as a customer in a non-kosher restaurant. I do not recognize the actor in this commercial, so I am going to assume it was not done in NYC, but in LA.

      In the 8+ years that I have been involved in acting/casting of Hasidim in NYC I have had the good fortune, B”H, to be able to change how the industry views religious Jews. But it IS an ongoing struggle.

      • Elli I was in your 7th grade English class in 5766/2006. Even though that year wasn’t my best, I still have the utmost respect for you and wish you all the best and Hatzlocha in all your endeavors.
        Yechi Hamelech!

    6. Some reputable rabbonim have allowed chewing gum that has a non-digestable gelatin base. You are not eating the gelatin. And If it is accidentally swallowed, it is not derech achila anyhow.

    7. None of the Trident gums are kosher although they were looking into it around 2000. They did a run under a reliable hashgocha and I was BH zoche to get a pack of the kosher gum about 2 years post production. The gum was still soft, quite tasty, and it held that taste for many hours. The Jew brands don’t come anywhere close – not even fresh off the production lines!

    8. he is the real-deal and i know in the past he has spoken to rabbanim about what he can and can not do in regards to his acting career.
      Anyway all the holy people out there should not even know this commercial exist because they shouldn’t be watching television

    9. All of you sound like a buncha horses ptoots. The guy in the commercial is an orthodox Jew. He is one of the nicest sweetest Jews I know and his avodah to G is beautiful. Oh and he is a Lubavitcher, yeah a Lubavitcher; because Lubavitchers possess the ability to balance religion in our modern day society. Yee Haw!!!!!

    10. GELATIN IS NOT TREIF!!!!!!

      What’s wrong with everyone?!?!
      All of a sudden, everyone stops poskining like the rov poskim in the world and poskins like Rabbi JB Soloveichik????

      • Doesn’t sound as simple as you are saying. According to the publication “Halachically Speaking” it says that Achiezer and others allowed it. Harav Henkin zt”l and Harav Moshe Feinstein zt”l and others say to be stringent and not consume it since there isn’t a clear consensus on the matter. He says the Israeli Rabbinate allows it while Mehadrin doesn’t and the main kosher organizations in the U.S. don’t allow it. But who are they to argue against you?


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