Fair Lawn, NJ – A YouTube clip released three weeks ago by Kraft Foods in order to market a new gum features an eclectic group of New Yorkers dancing on the subway, among them a chasidic man.
The thirty one second clip which has received close to 10,000 hits, depicts a diverse group of people, including a Chinese woman, an African-American man with dreadlocks, a woman in a business suit, a long haired young man sporting headphones, and a chasidic man dressed in a long coat with a black hat and a long grey beard, spontaneously bursting out into song and dance, after one of the passengers on the train tastes the product, Trident Layers gum.
A spokesperson for Trident gum says that they have no knowledge of the religious affiliations of the actor dressed in Chasidic garb.
“Our intent in creating the spot was to show a diverse cross-section of people that you might run into on the New York City subway,” Melissa Batchilder, manager of corporate affairs at Kraft Foods told VIN News. “An actor came to our casting sessions in Chasidic dress and that’s what he also wore for the spot. We are not aware of his religious background, and as a course of process, it’s not a question we would ask.”
Trident Layers is not a kosher certified product.