New York – On the heels of the massive success of last year’s Whisky Jewbilee, an inaugural whiskey tasting event, sponsored by the fledgling Jewish Whisky Company and held on the eve of WhiskyFest to accommodate observant Jews, whiskey makers world-wide are lining up to make in-roads in the highly refined Jewish whiskey market.
The NEW YORK TIMES (http://nyti.ms/10OIGzD) reports that makers of fine bourbon and scotch whiskeys, including Glenrothes, Glenmorangie, Ardberg, Bowmore, and Auchentoshan are increasingly becoming more active in courting the Jewish market.
Some whiskey makers, like the Buffalo Trace Distillery in Kentucky, have sought help from agencies like the Chicago Rabbinical Council in developing new kosher certified whiskey.
Locally, Jason Johnstone-Yellin, a co-partner in The Jewish Whisky Company, said that last year’s inaugural Whisky Jewbilee really turned industry heads when hundreds of observant Jews, previously restricted from attending the Friday and Saturday WhiskyFest event, flocked to the Thursday evening event.
Johnstone-Yellin said organizers of this year’s Whisky Jewbilee have been besieged with requests from new distillers looking to be included in this year’s tasting.