The only way to make up ground on social media, whether it’s Instagram or another platform, is to give your audience what they want. If you do this, they will come back time after time. But if you don’t, you should expect there to be a good amount of churn in your audience.
There is no right or wrong way to give your audience what they want, as this varies from one person and brand to the next. Your audience may be most interested in selfies, while the next brand is pushing out video content.
If you want to give your audience what they want, you need to be in touch with your audience. And that comes down to one thing: engagement. For this reason, you should look into ways to increase your Instagram likes and followers. As you do this, you’ll realize that you’re having more success than you ever imagined possible.
It’s likely that you still have questions about what it means to give your Instagram audience what they want. Furthermore, you also have questions about how to carry this out. Here are some of the many questions you can answer to help you clear the way:
1. What type of content has your audience most enjoyed in the past?
If you know what type of content has hit home with your audience in the past, it’s easier to give it to them again in the future. Subsequently, if you’re unsure of what has and has not worked, you will struggle with the idea of what steps to take in the future.
There are many ways to answer this question, with putting your focus on engagement among the best. When your followers engage with a particular piece of content, there’s a greater chance they’ll do so again in the future if it’s similar in regards to theme and tone.
It’s all about staying in touch with your audience, knowing what they enjoy, and then giving it to them as often as possible.
2. What is the engagement rate associated with each type of content?
This goes along with the question above. You want to know the engagement rate of each piece of content, from what’s worked the best to what’s fallen flat.
Don’t put too much energy into digging through analytics, data, and other stats. Instead, focus on what matters most, such as the number of comments and likes for each post. This is typically all you need in order to better understand the type of content your audience wants.
Tip: sometimes a post doesn’t perform well, despite the fact that all metrics point toward it doing otherwise. This is going to happen every now and again, so look for patterns.
3. Does your audience ever share feedback in the comment section or via direct messages?
According to ViralRace, don’t ignore any feedback that you receive from your audience. Good or bad, it can tell you a lot about what they want. You’ll find that some people have nothing but positive things to say, but others are always critical.
You want to listen to all feedback, and then decide what to do from there. Just make sure you don’t put too much stock into negative criticism that’s left for no reason other than to discourage you.
Tip: don’t be shy about asking your audience for feedback on the type of content you’ve shared. This is often the best – and most efficient way – to obtain what you are looking for.
4. What are others in your space doing to engage their audience?
When you get stuck in a rut, the best thing you can do is look at what other people and brands in your space are doing to engage their audience. This doesn’t necessarily mean it will work for you, as well, but it at least gives you another idea to toy around with.
If people in your space are engaging others in a unique manner, maybe you can do the same. Even if you don’t achieve the same high level of results, it doesn’t necessarily mean that you won’t in the future.
Instagram is a crowded place, so you should use this to your advantage. Rather than ignore what others in your space are doing, look for ways to put this information to good use. This should help you better give your audience exactly what they want (plus more).
5. Are you experimenting with different strategies?
The only way to reach a bigger Instagram audience is to experiment with a variety of strategies. This provides the opportunity to better understand what they want, what they don’t want, and how to give it to them in a format that is easy to digest.
Even if you have had solid success with your current marketing strategy on Instagram, it doesn’t mean there is nothing else out there that can work for you. There’s a good chance you can find something that suits you, and as long as you’re willing to look you’ll probably end up finding it.
Tip: don’t just experiment with different strategies. Look into ways to implement a few new ideas in the weeks and months to come. This is the only way to truly see what will work for you.
You may not know what your Instagram audience wants right now, but that doesn’t mean you can’t figure it out in the future. There is always time to run some tests, review your data, and focus in on what you should and shouldn’t be doing.
If you want to give your Instagram audience a better experience, it’s time to get serious about the type of content you share. There is plenty of hope for reaching your Instagram goals, and it all starts with connecting with your audience.
How do you ensure that you always give your Instagram audience what they want? Do you ever get off track? How do you pull yourself back in? Share your answers to these questions in the comment section below.