What to Expect From CBD in 2020


If you’re getting tired of hearing about CBD, don’t give up on it yet! The year 2020 is going to bring with it exciting trends geared towards improving the experience of the user. It’s about including more than just oils and embracing a line of beauty and skincare creams.

This year’s trends will make CBD more available for all, no matter their specific needs or interests. Here’s what we can expect from the industry in the coming year.

More Aromatherapy Products

We’ve seen a lot of great CBD creams that use aromatherapy as a component of their products. For example, Penguin CBD just developed a cooling, skincare CBD cream that can be used for either pain relief or a smoother, younger-looking complexion. Best of all, it smells fantastic. The peppermint-lavender is meant to add an aroma-therapy element to a person’s daily skincare routine.

But in 2020, the world of aroma therapy is about to get a lot bigger and more pervasive! It’s expected that 2020 will be a big year for combining essential oils and CBD for a great aromatherapy experience. It’s believed that when inhaled, CBD can provide therapeutic relief for pain, anxiety, and even sleep problems.

Water Soluble CBD

The research on water soluble CBD has grown leaps and bounds in the last few years, but it’s never been quite the CBD you might need to treat an ailment. That’s why CBD is continually presented in oil form.

However, the new year may present some exciting breakthroughs in water soluble CBD. It’s believed that chemists working on the product may be able to provide more potent doses of CBD without the oil.

This is a huge advantage for those who don’t like the oil that CBD is suspended in. It can make it an unpleasant experience during consumption, and it’s not always discreet or convenient. Water soluble CBD makes it easier for CBD to be incorporated into other things like foods and drinks. When it’s used in beverages and foods in oil form, it can change the consistency of the product, and it limits the number of products available.

A huge health and wellness trend is the switch from sweetened sodas and carbonated drinks to what’s called “functional water.” These are beverages that contain vitamins and nutrients designed to improve the wellbeing of the drinker. Water soluble CBD is the perfect addition to popular functional water products already on the market.

CBD Marketed to the Elderly

A lot of the best CBD oil products on the market—in fact most of them—have been marketed toward a younger generation. You’ll see CBD products in hip packaging designed to attract of-age college students and plenty of products marketed to those in their 30s and 40s.

But you don’t see a lot of CBD products marketed towards the elderly. Those living in senior care homes are starting to see more advertisements for CBD. The younger generation are also seeing more advertisements for CBD products that might help their aging parents or grandparents.

This is because CBD is believed to help treat a number of mental and physical health ailments that often impact the elderly. Pain, inflammation, sleep problems, anxiety, and more can challenge the day-to-day living of the average individual over 65.

CBD has also shown some promise in studies to treat serious mental and physical health problems that tend to target the elderly. This includes Alzheimer’s disease and dementia, heart disease, high blood pressure, and even cancer.

More Scientific Testing

One of the biggest roadblocks in CBD’s popularity and ability to help others is the lack of hard scientific research to prove the many claims about it. Currently, there are claims from individuals who have tried CBD that it can treat anxiety, pain, inflammation, depression, sleep problems, acne, eczema, epilepsy, and more. At the moment, the only one of those ailments with concrete proof is that it can help epilepsy.

Otherwise, the research behind CBD is lacking, and it’s not because CBD doesn’t work. It’s simply that it was classified as a Schedule 1 drug for a long time, and now that it’s finally free of the negative stigma, it’s free to be further explored.

The U.S. government recently issued three $1 million grants to three separate studies on CBD. One of them will contain human trials. This is an exciting breakthrough that will be taking place in 2020. By the end of the year, we could have a little more concrete evidence that CBD really can make a difference with more than just seizures.

Greater Social Acceptance for CBD

Perhaps one of the most exciting and pervasive trends in CBD is that it will soon become more socially acceptable to take CBD for whatever reason. People are starting to understand that there’s a difference between CBD and marijuana, and those who don’t can easily do light research on the internet to determine the distinction.

The biggest truth that has been revealed is that CBD does not have addictive or psychoactive properties. It doesn’t contain THC, which is the chemical in hemp responsible for creating a high. Instead, it could offer many health and wellness benefits when used regularly without the user losing their mental clarity.

This will play a huge role in helping CBD go mainstream. When individuals are able to look at CBD as a potential health and wellness product, they’re more likely to seek ways to incorporate it into their daily lives.

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