THE HAGUE, Netherlands (AP) — Consumer products giant Unilever said Thursday it is aiming for a “more inclusive vision of beauty” in its skin care products and will remove words such as “fair,” “whitening” and “lightening” from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.
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As part of the shift, Unilever will in coming months change the name of its “Fair & Lovely” product that is used for skin-lightening and sold in Asia, the company said.
“We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” Sunny Jain, the head of Unilever’s Beauty & Personal Care. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”
A statement from Hindustan Unilever Limited said the change would involve dropping the word “Fair.” It said a new name was awaiting regulatory approval.
Unilever said that its Fair & Lovely range “has never been, and is not, a skin bleaching product.” The global consumer company said its advertising for Fair & Lovely products has been changing since 2014.
“In 2019, we reflected this evolution on the Fair & Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance,” the company said.
Next time I go to the dentist and he asks why I don’t brush my teeth, I’ll tell him, stop being racist! I identify with BLM. If my teeth are too white, I might be killed!
Will they be doing the same for their teeth products?
Sorry. Retarded.
So now it’s against the law to be white. It’s against the law to have white teeth. It’s against the law to have maybe a white board.
What about printing paper? Can’t possibly have that white stuff in your office….
What colors are zebras?
Any more ideas anyone? Seriously. Just delete a whole color from the spectrum.
As for removing the shading option in India. That makes sense in India because most Indians are the same color. Not the rest of the world guys.
And this is coming from one of the “whitest”countries in the world.
So it’s a skin lightening product that they will continue to profit off but just change the same so it’s all good. What they going to call it ‘not as dark skin’ cream? ‘Less brown then it was’ skin cream.. Maybe the white supremacists should change their name to not black supremacy & it will become an acceptable institution. It’s so pathetic how every one is now groveling & jumping on the BLM band wagon. Its all about keeping their profits high while pretending to care about social justice..
Soon it will be a crime to brush your teeth because in this insane country it is racist to have white teeth.
of course they should write toothpaste Blackening
Apparently, Unilever has in the past committed many faux pas, now they are trying to whitewash their objectionable history.
Wow, so all those ads on billboards and subway cars advertising teeth whitening will have to be removed? My favorite Crest whitening toothpaste will no longer be sold? If I’m caught whitening my teeth, will I be a full fledged racist and be arrested by the Thought Police in the corrupt DNC controlled media?
You gotta be kidding me! When is this nonsense gonna stop??
This is about skin lightening products used by Blacks to lighten skin and has nothing to do with teeth.
Will I have to color my white beard black? One benefit I will get younger by a few decades.
So you can’t call a man a man or a woman a woman..you cant call white white..Black lives matter but babys lives dont..What’s next from these immoral G-dless leftist Liberals. We need Moshiach!